The Bloom Bugle


Out of the many ideas of the origins of 420, one even including Hitler’s birthday, there’s only one true story. The most credible story traces 4/20 to Marin County, Calif. In 1971, five students at San Rafael High School would meet at 4:20 p.m. by the campus’ statue of chemist Louis Pasteur to partake. They chose that specific time because extracurricular activities had usually ended by then. This group — Steve Capper, Dave Reddix, Jeffrey Noel, Larry Schwartz, and Mark Gravich — became known as the “Waldos” because they met at a wall. They would say “420” to each other as code for marijuana.

As Reddix told TIME in 2017, “We got tired of the Friday-night football scene with all of the jocks. We were the guys sitting under the stands smoking a doobie, wondering what we were doing there.”

Later, Reddix’s brother helped him get work with Grateful Dead bassist Phil Lesh as a roadie, so the band is said to have helped popularize the term “420.”

The term “420” was widely in use by the end of the 1970s. Deadheads spread it outward like a virus from their San Rafael ground zero. Within a decade, pot smokers were using it across the country and around the world. High Times started using the term “420” as early as 1990, and later bought the website, which includes videos, news, horticulture tips, and activism.

Pop culture is filled with references to 420. The clocks and timepieces in Pulp Fiction and later in Lost in Translation are all set to 420. And is it an accident that the score on the football scoreboard in stoner classic Fast Times at Ridgemont High reads 42-0?

While many other illicit tales of the origins of 420 have wafted into the half-baked history books, the Waldos have proof they used the word back in the 70s. Kept safely tucked away in a vault in a San Francisco bank is their original 420 tie-dyed flag, a newspaper clipping where one of the members discusses wanting to just say “420” for his high school graduation speech and postmarked letters between the group filled with 420 references.

What are you going to do to celebrate the holiday this year?


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Life in Bloom
The Ultimate Stoner Book List for 4/20 and Everyday High Reading

Among the Bloom staff it’s pretty divided on which of us are readers, and which of us aren’t. I fall into the former category and this is an article I’ve wanted to write for some time. Some of the greatest books of all time seem to fall into this ‘stoner lit’ category and I have to admit, I’m not surprised. Most are classics and for a good reason, and if you see one that you think belongs on this list- email us and it might just get added!

  1. Fear and Loathing in Las Vegas, by Hunter S, Thompson

Fear and Loathing in Las Vegas is the best chronicle of drug-soaked, addle-brained, rollicking good times ever committed to the printed page. It is also the tale of a long weekend road trip that has gone down in the annals of American pop culture as one of the strangest journeys ever undertaken. 

(My favorite quote: “Too weird to live, too rare to die”)

  1. The Hitchhiker’s Guide to the Galaxy, by Douglas Adams 

Seconds before the Earth is demolished to make way for a galactic freeway, Arthur Dent is plucked off the planet by his friend Ford Prefect, a researcher for the revised edition of The Hitchhiker's Guide to the Galaxy who, for the last fifteen years, has been posing as an out-of-work actor. 

One of the pinnacles in Science Fiction! A must read, at least once in a lifetime.

  1. The Gunslinger, by Stephen King

In the first book of this brilliant series, Stephen King introduces readers to one of his most enigmatic heroes, Roland of Gilead, The Last Gunslinger. He is a haunting figure, a loner on a spellbinding journey into good and evil. In his desolate world, which frighteningly mirrors our own, Roland pursues The Man in Black, encounters an alluring woman named Alice, and begins a friendship with the Kid from Earth called Jake. Both grippingly realistic and eerily dreamlike, The Gunslinger leaves readers eagerly awaiting the next chapter. 

  1. Rico Slade Will F*cking Kill You, by Bradley N. Sands

A book of utter mayhem, this one had to be added to the list. Here are my two favorite reviews to sum up the entirety of this book:

"Rico Slade can grab Chuck Norris by a wrist and an ankle and use him as a jump rope. If you're looking for some well-crafted literary mayhem that entertains and pleases in equal degrees, this is the book for you." - THE AUSTIN POST

"If you like violence. If you have a decent sense of humor. If you have ever wondered what would happen if Richard Brautigan wrote a 90's action film instead of killing himself in the winter of 1984...These are all great reasons to read Rico Slade Will F*cking Kill You." - HOUSEFIRE

  1. The Electric Kool-Aid Acid Test, by Tom Wolfe

Tom Wolfe's much-discussed kaleidoscopic non-fiction novel chronicles the tale of novelist Ken Kesey and his band of Merry Pranksters. In the 1960s, Kesey led a group of psychedelic sympathizers around the country in a painted bus, presiding over LSD-induced "acid tests" all along the way. Long considered one of the greatest books about the history of the hippies, Wolfe's ability to research like a reporter and simultaneously evoke the hallucinogenic indulgence of the era ensures that this book, written in 1967, will live long in the counter-culture canon of American literature.

6. The Final Empire, by Brandon Sanderson

With mostly favorable reviews among a great many fantasy forums, this book is a step into a different sort of magical world. ‘For a thousand years the ash fell and no flowers bloomed. For a thousand years the Skaa slaved in misery and lived in fear. For a thousand years the Lord Ruler, the "Sliver of Infinity," reigned with absolute power and ultimate terror, divinely invincible. Then, when hope was so long lost that not even its memory remained, a terribly scarred, heart-broken half-Skaa rediscovered it in the depths of the Lord Ruler's most hellish prison. Kelsier "snapped" and found in himself the powers of a Mistborn. A brilliant thief and natural leader, he turned his talents to the ultimate caper, with the Lord Ruler himself as the mark.’

Just read this. There’s plenty of books in the series to keep you entertained for days-at least.

  1. 1984, by George Orwell

Among the seminal texts of the 20th century, Nineteen Eighty-Four is a rare work that grows more haunting as its futuristic purgatory becomes more real. Published in 1949, the book offers political satirist George Orwell's nightmarish vision of a totalitarian, bureaucratic world and one poor stiff's attempt to find individuality. The brilliance of the novel is Orwell's prescience of modern life—the ubiquity of television, the distortion of the language—and his ability to construct such a thorough version of hell. Required reading for students since it was published, it ranks among the most terrifying novels ever written.

  1. Bury My Heart at Wounded Knee: An Indian History of the American West, by Dee Brown

Remarkably heart-wrenching, but if you love history this is a great read. Bury My Heart at Wounded Knee is Dee Brown's eloquent, fully documented account of the systematic destruction of the American Indian during the second half of the nineteenth century. Using council records, autobiographies, and firsthand descriptions, Brown allows the great chiefs and warriors of the Dakota, Ute, Sioux, Cheyenne, and other tribes to tell us in their own words of the battles, massacres, and broken treaties that finally left them demoralized and defeated. A unique and disturbing narrative told with force and clarity, Bury My Heart at Wounded Knee changed forever our vision of how the West was really won.

  1. The Essential Calvin and Hobbes: A Calvin and Hobbes Treasury, by Bill Watterson

A staple of my childhood, and I’d be remiss to not add it to this list, a compilation of one of the best comic strips of all time. Bill Watterson's Calvin and Hobbes has been a worldwide favorite since its introduction in 1985. The strip follows the richly imaginative adventures of Calvin and his trusty tiger, Hobbes. Whether a poignant look at serious family issues or a round of time-travel (with the aid of a well-labeled cardboard box), Calvin and Hobbes will astound and delight you. 

If you think another book should be added to this list, email us! We’d love to do another edition of this article. 

Happy reading and Happy 420 Bloom fam!

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Life in Bloom
Strain of the Month - Purple Crazy Head

An Indica cross between Purple Headband x Crazy Glue, it’s a good seller for a reason. Loaded with Limonene, Caryophyllene, and b-Pinene it’s commonly used to help with conditions such as: nausea, chronic pain, appetite stimulant, depression, stress headaches, inflammation and tend to give a sense of euphoria. One of our staffers noted, “ Purple Crazy head is one of my favorite strains. I think it is the perfect indica for a Saturday when you have nothing going on and you want to just relax and enjoy your weekend. It’s a great functional indica, you can still get important chores done while being totally relaxed at the same time. I also use it to treat mild headaches and pains. It’s a great mood leveler also!”

Stop in your local Bloom to give Purple Crazy Head a try!

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Spring Smoothie Recipes

Once the weather starts to warm up, there is not a warm drink that I will even dare to hold. It’s like I’m forcing summer and warm weather to stay. Doesn’t make much sense, but I can’t stop thinking about all the fresh fruit that’s going to be on farmers market stands, hello Flathead Cherries, and in my garden this year. Smoothies are one of my favorite drinks to have for breakfast, so naturally I’m going to add a bit of our Bloom Montana Infused Honey. Since everyone’s tolerance is different, I recommend starting slow, because you can always add more. Start by adding your liquid first, then a bit of fruit, then honey/spices, then the rest of the fruit- it seems to blend best that way and not get completely stuck to the wall of your blender. 

Creamy Coffee

  • 1 Banana, frozen
  • 1/2 cup Coffee, black, cooled
  • 1/2 cup Almond Milk, vanilla, unsweetened
  • 1/2 cup Greek Yogurt, plain, non-fat
  • 1/4 tsp Cinnamon, ground
  • 1 tbsp Bloom Montana Honey (see our dosing guide to adjust this to your liking)

Pineapple Dream

  • 1 cup Pineapple, frozen
  • 1/4 Lemon
  • 1 1/2 tsp Turmeric, fresh (or 1 tsp turmeric powder)
  • 1/2 tsp Vanilla Extract
  • 1 cup Coconut Milk, unsweetened
  • 1 tbsp Bloom Montana Honey (see our dosing guide to adjust this to your liking)
  • 1 cup Ice

Pink Panther

  • 1 cup frozen pineapple
  • 1 cup frozen strawberries
  • 1 cup almond milk
  • 1 tbsp Bloom Montana Honey (see our dosing guide to adjust this to your liking)

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CannaBanana Bread

Prep Time 15 mins | Cook Time 1 hr  |  Total Time 1 hr 15 mins

I absolutely love banana bread, and as soon as I found the perfect recipe I knew I had to make a cannabis-infused version. This recipe is adapted from the Flour Bakery recipe. Full of banana flavor, and a perfect texture- this recipe will soon become a favorite in anyone’s medicated sweets rotation. My favorite trick is to top the batter with a 1/3 cup of sugar mixed with 1 1/2 tsp of cinnamon just before baking.

* Now, about dosing: depending on how strong your infused oil is, you may have to add your desired dose and add enough regular oil to reach the 1/2 cup measurement. Here is a link if you’d like to learn more about dosing edibles to your liking:


  • 1 2/3 cups all purpose flour (210 grams)
  • 1 tsp baking soda
  • 1/4 tsp ground cinnamon
  • 1/2 tsp kosher salt
  • 1 cup plus 2 tablespoons sugar (230 grams)
  • 2 large eggs
  • 1/2 cup infused oil (100 grams total)* see note above for dosing information
  • 3 1/2 very ripe bananas, peeled and mashed about 1.5 cups or (340 grams)
  • 2 tbsp sour cream
  • 1 tsp vanilla extract


  • With the rack in the center of the oven, preheat to 325°F. Lightly butter and flour pan(s) of choice. You can use a standard 9x5 loaf pan or three 6x3 mini loaf pans
  • Sift together the flour, baking soda, cinnamon and salt in a bowl and set aside.
  • With a stand mixer fitted with the whip attachment, beat together the sugar and eggs on medium speed until light and fluffy, about 5 minutes.
  • Switch to low speed and slowly drizzle in the oil, taking your time.
  • Add the bananas, sour cream, and vanilla, and continue to mix on low speed just until combined.
  • Use a rubber spatula to fold in the flour mixture until thoroughly combined. No flour streaks should be visible.
  • Pour the batter into the prepared loaf pan(s) and bake for 1 to 1 1/4 hours for a 9x5-inch loaf, and about 50 minutes for three 6x3-inch loaves. The loaves should be golden brown on top and the cake will spring back when you press it.
  • Let cool in the pan on a wire rack for 30 minutes, remove from the pan and let cool completely on the wire rack. Enjoy!

Freezes very well for up to 4 months if wrapped tightly and stored in an air-tight bag or container. Let thaw on the counter, and it’s texture is very well maintained.

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